0 Items £0.00 Cart

You have no items in your shopping cart.

The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group.

It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.

Our brands complement each other like the skills of an exceptionally gifted decathlete.

Our consumers’ brand love is based on our employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It’s our impulse, an attitude that is truly dear to our hearts. It drives us.  

 

THE ADIDAS GROUP AT A GLANCE

Employing more than 55,000 people in over 160 countries, we produce more than 778 million product units every year and generate sales of € 17 billion (all figures relate to 2015). These numbers alone can easily suggest that our Group is quite a complex organisation. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go.

 

 

WE EMBRACE A MULTI-BRAND STRATEGY

We think you deserve choice. We believe no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both – we want to engage with you in a long-lasting relationship. Our multi-brand strategy enables us to do just that because it allows us to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, our brands and their sub-brands all keep their unique identity.

 

GUIDING PRINCIPLES REMIND US OF WHAT IS IMPORTANT

Performance calls for focus and dedication. This is why we have set ourselves Guiding Principles to make sure we stay on the right track. They remind us of what is important.

 

We are committed to continuously strengthening our brands and products to improve our competitive position.

 

We are consumer-focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value.

 

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.

 

We are dedicated to consistently delivering outstanding financial results.

 

 

We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders.